They can help you tap into your target audience, reach other art enthusiasts, get them to notice and follow your work, and eventually bring you good business.
Finding and using the right hashtags requires time and research. To up your social media game, you need to study your competitors, audit your existing hashtag strategy and observe the hashtags your audience uses.
Moreover, each social media platform has different requirements—you need to carefully study each, and then use hashtags relevant to your audience and niche.
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Preparing a hashtag strategy involves good work, but we’ll make it easy for you through this guide. Here, we’ll tell you how to use hashtags effectively on different platforms and which ones to use where. You just have to copy and paste them in! So, let’s get right into it!
If you’re an artist, you shouldn’t miss out on the opportunity to display your work on social media. It’s a great place to grow your audience and make more money.
Instagram hashtags are an excellent way to get people to notice your artwork. The platform even allows users to follow hashtags which helps them find the right audience at the right time.
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Using many hashtags can sometimes make your post look untidy and spammy. To avoid this, you can post hashtags as your post’s first comment. This way, it’ll look presentable, and you’ll still benefit from the hashtags.
You can even use up to 10 hashtags on Instagram Stories—this is again a good opportunity to get discovered by new audiences.
Lastly, if you have a business account—make sure to check your post insights regularly and see if your hashtag strategy is working for your Instagram posts.
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Not only are they a great way for people to discover your artwork, but they can help you interact with other artists and get involved in important conversations around your niche.
However, with Twitter, you have to be very clear and specific with the hashtags you use—given that it allows only 280 characters per tweet.
Generally, you’ll be good to go with one or two hashtags. You can use them anywhere you like – at the beginning, end, or in the middle of your tweet.
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Hashtags help YouTube understand what your video is about and then present it in front of the right viewers. Even the YouTube Creator Academy says using hashtags the right way can improve your video’s discoverability.
You can add hashtags to your video’s title or description—but make sure they are truly related to your video. YouTube takes spamming or misleading seriously, and you wouldn’t want to damage your brand perception just to use some trending hashtags.
A very important point to remember here is not to use more than 15 hashtags on your video, or else YouTube will ignore all of them, and you won’t rank for any. Three to five hashtags are sufficient in most cases.
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Since the platform is relatively new, it is not as competitive as others and offers a high organic reach. Using a solid hashtag strategy, you can easily boost your content and visibility.
You can even use trending hashtags—if it suits your content, to increase views and engagement. But make sure to pick only relevant and related hashtags. Implementing unrelated but high-traffic hashtags can get you good traction initially but will damage your brand in the long run.
TikTok has a limit of 100 characters on its captions. And the longer your caption is, the more it will hide your video. So, keep the caption short and sweet and use the most important hashtags only.
Lesson Plan: Coreen Spellman, 'spellman's Lithographs'
Pinterest hashtags are an excellent way to show what your pin is about, attract users and build a community around your business.
Remember, Pinterest is a search engine, much like Google—so using appropriate hashtags here will help the algorithm organize and rank your content, thus determining its success. Hashtags can also act as keywords here.
Hashtags go in the description of your pin—it’s best to use them at the end of the description as it makes it easier to read. The character limit on descriptions is 500, which is sufficient for all details, including hashtags.
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Pinterest allows you to use up to 20 hashtags. But again, using too many can make your pin look spammy and stuffed. In most cases, less than ten hashtags work well.
Moreover, try using a mix of broad and niche-specific hashtags, as shown here. This way, you’ll not only appear in searches for larger hashtags, but you can also appear and rank higher for more specific search queries.
Hashtags hold a lot of power and potential on social media. If you don’t already, it’s time to start using relevant hashtags to boost your online presence.
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And remember, it might take some time to find out which hashtags work best for you—it’s all about hit and trial. But the engagement you’ll get with a well-planned strategy will be worth your time and effort.
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